During this summer, the trend of adopting a strawberry-infused aesthetic has taken center stage, and unsurprisingly, the driving force behind it is none other than Hailey Bieber. The season has noticed a plethora of new releases and fashion trends revolving around the delightful fruit.
Notable examples include products like the Glow Recipe Strawberry Pore Drops and the much-loved strawberry milk manicure. However, the roots of the "strawberry girl" phenomenon can be traced back to 2022 when Hailey Bieber collaborated with the trendy L.A. grocery store, Erewhon, to introduce her iconic and mouthwatering Strawberry Glaze smoothie.
This summer, Hailey Bieber has fully hugged the concept of strawberry-inspired beauty, dropping hints about her upcoming launch. As of August 28, Rhode has disclosed its latest creation: the Strawberry Glaze Peptide Lip Treatment ($16), a collaboration with Krispy Kreme.
The Peptide Lip Treatment range from Rhode has always provided a dessert-like experience in the form of lip care. It was only a matter of time before the brand paid tribute to Hailey Bieber's beloved treat by creating a flavor based on it.
Hailey Bieber's perspective on skincare is shown in her desire to achieve a hydrated, dewy, and delightful appearance – like a glazed doughnut. She explains, "My skincare philosophy is to essentially look like a glazed doughnut. I always want hydrated, dewy, delicious skin, and that spirit has pointed to Rhode's entire product variety so far. I felt working directly with Krispy Kreme—given they are iconic for their glazed doughnuts—was a no-brainer and so fun for our customers."
The Strawberry Glaze Peptide Lip Treatment draws inspiration from Krispy Kreme's famous limited-edition Strawberry Glaze doughnut. To celebrate the launch of this lip treatment, Krispy Kreme plans to reintroduce the strawberry glazed doughnut for a brief period from September 1 to September 4, perfectly timed for Labor Day Weekend.
The Strawberry Glazed Peptide Lip Treatment offers an excellent alternative for those unable to secure a doughnut during this opening. Much like the adored Peptide Lip Treatments from Rhode, this flavor is entirely vegan and enriched with nourishing ingredients like shea butter, babassu, peptides, and cupuaçu. These ingredients work together to bless lips with a plush softness and a glossy, glazed finish.
Rhode - Strawberry Glaze Peptide Lip Treatment ($16)
Perhaps the most exciting aspect of this lip treatment is its role as the ideal finishing touch for the sought-after strawberry makeup look, which Bieber has embraced wholeheartedly.
She explains her connection to the trend, stating, "I've been gravitating toward this look all summer. I love a flushed pink, sunkissed cheek and pop of color, as well as improving my natural freckles and beauty marks. I know this is a look that so many people have done before, but it's been so fun seeing recreations of my version, and can't wait to see Strawberry Glaze Peptide Lip Treatment incorporated into the routines of all of you very soon!".