Kendall Jenner has been named the brand's new global ambassador by L'Oréal Paris. Kendall is a young woman whose power, success, and talent continue to captivate audiences. Kendall Jenner, a fashion industry fixture, entrepreneur, and media icon, has emerged as a role model for her generation.
Delphine Viguier-Hovasse, the Global Brand President of L'Oréal Paris, while announcing this big news said "L’Oréal Paris is honored to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others.”
She further added, “Nobody defines Kendall Jenner more than Kendall Jenner. She embodies Generation Z by owning her image, growing in self-worth with pride, and inspiring others to do the same." These were the words of the Global Brand President of L'Oréal, who expressed her views while announcing this big news. The news is now one of the biggest in the beauty and fashion world.
"I'm honored to be a part of a new sisterhood of strong, powerful women," Kendall Jenner said, "and to be able to say those iconic words, I'm worth it." "Joining the L'Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true coming-full-circle moment." These were Kendall’s feelings when she became a part of this global brand. Kendall Jenner will become the face of L'Oréal Paris' makeup campaigns in September 2023.
She admitted, "I used to be like, 'Do whatever you want, I don't care,'" "However, I've only recently become interested in it." I'm a stickler for detail. If someone is applying my eyeliner, both sides must be perfectly straight. If there is a minor blemish, it must be fixed. Sometimes our family makeup artists are afraid of me!"
"I am obviously aware that I am under the wing of the Kardashian sisters," she said. "I just find it odd...Because I resemble my father in so many ways." "I'm such a Jenner," she added later, calling herself a "daddy's girl."
She added, "My mother has always been a source of inspiration for me in all aspects of life, and she used L'Oréal Paris when I was growing up, so I have her to thank for showing me the way." "L'Oréal Paris is iconic and timeless." Whenever possible, I stick to the classics. "'I'm Worth It' is about understanding and knowing your worth, which I believe is crucial in today's society."
Viguier-Hovasse explained, "Only Kendall Jenner is responsible for constructing her image." The executive also lauded Jenner's extraordinary career progression, citing her meteoric rise in the world of modeling, which began at a very young age and began in Paris.
"That she's in tune with French fashion is important to us," Viguier-Hovasse said, referencing L'Oréal Paris' connection to Paris Fashion Week and France as the birthplace of the brand's parent company L'Oréal. "She is obsessed with makeup."